Microenterprise, technology and big data: new forms of digital enterprise and work and ways to research them
This seminar will focus on how technology has transformed microenterprise and work and is likely to shape these in the future. The first key aim is to contribute to understanding of digital microenterprise and work in a global perspective. Combining both Global North and Global South perspectives, this seminar seeks to show how new technology including social media and mobile phones are shaping enterprise and work practices. The potentials and risks involved in advanced technologies for how work is performed and experienced and microenterprises set up and organized will be critically interrogated. The second key aim is to explore new data and methods to reveal and understand digital work and microenterprise which are often ‘hidden’ in workers’ and entrepreneurs’ homes and therefore require novel research approaches. New (big) data sources and emerging research infrastructures will be presented and their application for studying enterprise and work practices discussed.
Monday, 10 October 10.30 – 18.00
Katherine V. Gough (Loughborough University) ‘Seizing opportunities: young entrepreneurs in the mobile telephony sector in Ghana’
Lena Giesbert (German Institute of Global and Area Studies) ‘Innovation through Mobile Marketing in Micro and Small Enterprises in Kampala, Uganda’
Angela Martinez Dy (Loughborough University London) Digital entrepreneurship, the great equaliser?
Fiona Williams (University of Chester) ‘Including the excluded in a digital age? Towards understanding the digital implications of ‘remote rural’ for home-based business
Jed Long (University of St Andrews) ‘Geographically weighted regression of heat demand as a method for studying homeworking neighbourhoods and behaviour’
Kristrún Gunnarsdóttir and Jie Jiang (University of Surrey) ‘The HomeSense project: Novel instruments for household research and observational research’
Alexander Ziegler (ISF München e.V.) Market places for labour in the digital information space. Insights into the mechanisms of crowdsourcing platforms
Maria Tsampra (University of Patras) ‘Self-employment and the role of social media in Greece’
Tuesday, 11 October 9.30 – 15.30
Mark Graham (University of Oxford) ‘Digital Labour and Development: New Knowledge Economies or Digital Sweatshops’
Pelin Demirel (University of Southampton) How the Digital Work Marketplace Shifts the Entrepreneurship Ecosystems
Andrew Leyshon (University of Nottingham) ‘Capitalising on the crowd: The monetary and financial ecologies of crowdfunding’
Nick Clifton (Cardiff Metropolitan University) ‘Co-working spaces versus the home: motivations & experiences of freelance in the digital economy’
Iveta Baltina and Aleksandra Mihnenoka (Riga Technical University) ‘Co-working spaces as facilitator of entrepreneurship in Latvia?’
Katarzyna Sila-Nowicka (Urban Big Data Centre, University of Glasgow) ‘New insights into homeworking through social media’
Stuart Middleton (IT Innovation Centre, University of Southampton) ‘Geoparsing and Realtime Social Media Analytics: Technical and Social Challenges’
Benjamin Bedwel (Horizon Digital Economy Research, University of Nottingham) ‘Wearables, mobiles and monitors – what we have learnt by putting emerging technologies to work to capture the reality of home, work and the in-between’
**Places are limited, your attendance will be confirmed. Delegates are able to register either for one of these days or both days.
The seminar series is funded by the Economic & Social Research Council (ESRC) and jointly organised by Dr Darja Reuschke (University of Southampton), Prof Colin Mason (University of Glasgow), Prof Stephen Syrett (Middlesex University) and Prof Maarten van Ham (Delft University of Technology).
Saturday 21 to Sunday 22 November 2015
Nottingham University Business School
Missing in Action: Women and Digital Enterprise in the UK is an exciting two-day event, bringing together academics and practitioners working in the fields of creative industries and digital enterprise.
What is it about?
A collaboration between the Haydn Green Institute for Innovation and Entrepreneurship and Digital Women UK, this ‘thought space’ will allow female digital entrepreneurs and academics to discuss professional challenges and concerns, share insights and learn from each other’s experiences and studies of digital entrepreneurship.
The event’s title, Missing in Action, reflects the fact that although women digital entrepreneurs are working widely in the UK, very little is known about who they are, which communities they come from and which entrepreneurial activities they are engaged in.
For example, statistics show that women of colour in the US are driving growth in entrepreneurial activity, much of which is underpinned by the digital environment. Yet there is no equivalent information about women’s experiences in the UK.
We believe that increasing the visibility and knowledge-base around UK women working in digital will enable us to develop and champion more targeted professional support. This event is one step towards helping to fill het information vacuum.
Who should attend?
If you are a woman who has, or hopes to start, a digital business, or if you are an academic interested in how digital enterprise is affected by issues of gender, then this event is for you.
Benefits for aspiring or existing digital business owners:
- Keynote talks and masterclass by industry experts
- Panel and roundtable discussions with other practitioners
- Skill-building, education and networking opportunities
Benefits for academics:
- Hear from and connect with practice communities to understand their needs
- Gain insight for future research agendas and the development of key messaging
- Unify advocacy work and strengthen drivers for policy change
This much-needed event offers a valuable arena for knowledge-sharing, which will benefit both digital entrepreneurs and academics, and has the potential to help shape future policy and practice in this field.
The final programme and details of how to book will be available by the end of August 2015 and will be posted on both Digital Women UK and the Haydn Green Institute, University of Nottingham’s websites.
A one-day entrepreneurial extravaganza!
Attend the event to:
- Be inspired by entrepreneurial speakers
- Meet advisers who can help your business growm
- Attend workshops on topics from social media to sales, international trade and selling to retailers
- Connect with fellow entrepreneurs
- Access funding opportunities
- Spend a day working ‘on’ your business not ‘in’ it!
10.00am: Welcome, Emma Jones and Joni Farthing
10.10am: Show me the Money!
- Nicola Horlick, Love Money
- Sarah Gosling OBE, f-crowd
- Mike Jackson, Bristol WebStart
10.30am: How I built a franchise business
- Gabrielle Lixton, Turtle Tots
- Lee Dancy, Barking Mad
10.50am: How I built an online business
- Alex Depledge, Founder, Hassle.com
- Julia Elliot Brown, Founder, Upperstreet.com
11.10am: Coffee & meet stand owners
11.40am: Great Western Powerhouse
12.00pm: Massive milestones…how to achieve your goals – Julie Creffield, Too Fat to Run
12.30pm: Lunch and afternoon business workshops
4.00pm: Drinks and networking
- Alison Battisby, founder of Avocado Social – Social media for small businesses
- Elizabeth Malone Johnstone, founder of Digitise This – DIY SEO for start-ups
- Nadine Dereza, founder of PS Programmes – Public Speaking Workshop
- Anis Qizilbash, founder of Mindful Sales – 7 steps to selling anything
- Crowdcube – Crowdfunding for small businesses
- Tessa Stuart, packaging and promotion expert – How to get your food brand noticed
Find out more and register at: https://enterprisenation.com/festival