Microenterprise, technology and big data: new forms of digital enterprise and work and ways to research them
This seminar will focus on how technology has transformed microenterprise and work and is likely to shape these in the future. The first key aim is to contribute to understanding of digital microenterprise and work in a global perspective. Combining both Global North and Global South perspectives, this seminar seeks to show how new technology including social media and mobile phones are shaping enterprise and work practices. The potentials and risks involved in advanced technologies for how work is performed and experienced and microenterprises set up and organized will be critically interrogated. The second key aim is to explore new data and methods to reveal and understand digital work and microenterprise which are often ‘hidden’ in workers’ and entrepreneurs’ homes and therefore require novel research approaches. New (big) data sources and emerging research infrastructures will be presented and their application for studying enterprise and work practices discussed.
Monday, 10 October 10.30 – 18.00
Katherine V. Gough (Loughborough University) ‘Seizing opportunities: young entrepreneurs in the mobile telephony sector in Ghana’
Lena Giesbert (German Institute of Global and Area Studies) ‘Innovation through Mobile Marketing in Micro and Small Enterprises in Kampala, Uganda’
Angela Martinez Dy (Loughborough University London) Digital entrepreneurship, the great equaliser?
Fiona Williams (University of Chester) ‘Including the excluded in a digital age? Towards understanding the digital implications of ‘remote rural’ for home-based business
Jed Long (University of St Andrews) ‘Geographically weighted regression of heat demand as a method for studying homeworking neighbourhoods and behaviour’
Kristrún Gunnarsdóttir and Jie Jiang (University of Surrey) ‘The HomeSense project: Novel instruments for household research and observational research’
Alexander Ziegler (ISF München e.V.) Market places for labour in the digital information space. Insights into the mechanisms of crowdsourcing platforms
Maria Tsampra (University of Patras) ‘Self-employment and the role of social media in Greece’
Tuesday, 11 October 9.30 – 15.30
Mark Graham (University of Oxford) ‘Digital Labour and Development: New Knowledge Economies or Digital Sweatshops’
Pelin Demirel (University of Southampton) How the Digital Work Marketplace Shifts the Entrepreneurship Ecosystems
Andrew Leyshon (University of Nottingham) ‘Capitalising on the crowd: The monetary and financial ecologies of crowdfunding’
Nick Clifton (Cardiff Metropolitan University) ‘Co-working spaces versus the home: motivations & experiences of freelance in the digital economy’
Iveta Baltina and Aleksandra Mihnenoka (Riga Technical University) ‘Co-working spaces as facilitator of entrepreneurship in Latvia?’
Katarzyna Sila-Nowicka (Urban Big Data Centre, University of Glasgow) ‘New insights into homeworking through social media’
Stuart Middleton (IT Innovation Centre, University of Southampton) ‘Geoparsing and Realtime Social Media Analytics: Technical and Social Challenges’
Benjamin Bedwel (Horizon Digital Economy Research, University of Nottingham) ‘Wearables, mobiles and monitors – what we have learnt by putting emerging technologies to work to capture the reality of home, work and the in-between’
**Places are limited, your attendance will be confirmed. Delegates are able to register either for one of these days or both days.
The seminar series is funded by the Economic & Social Research Council (ESRC) and jointly organised by Dr Darja Reuschke (University of Southampton), Prof Colin Mason (University of Glasgow), Prof Stephen Syrett (Middlesex University) and Prof Maarten van Ham (Delft University of Technology).