Abductive experimentation in women’s entrepreneurship research: An example from Tunisia

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A must attend research webinar with Dr Angelique Slade Shantz and Kylie Heales

February 16, 2022
6-7 pm KSA time / 3-4 pm GMT
UK time

In this presentation, Dr Angelique Slade Shantz and Kylie Heales explain the usefulness and importance of Abductive Experimentation as an impactful methodology for contributing to solving pressing social and business problems. They will explain the key steps in the process, using research with Tunisian women entrepreneurs to demonstrate its application. The presentation will finish with a critical reflection on the use of the method and its future application.

Angelique Slade Shantz

Angelique Slade Shantz is an Assistant Professor of Strategy, Entrepreneurship and Management at the University of Alberta, Canada. Her research interests broadly focus on the role of business in addressing grand challenges, predominantly occurring at the intersection of entrepreneurship and poverty alleviation. Her current research explores institutional, cultural, and cognitive barriers to entrepreneurial activities and workplace motivation in contexts of resource scarcity. Her methodological approach relies heavily on experimental design (in both a lab and field setting) complemented by qualitative data, often in partnership with organizations.

Kylie Heales

Kylie Heales is a PhD Candidate at the Strategy, Entrepreneurship and Management Department, Alberta School of Business at the University of Alberta, Canada. She is also a 2021 Pierre Elliott Trudeau Foundation Scholar. Kylie completed her MBA at the Fuqua School of Business at Duke University where she interned at the Bill & Melinda Gates Foundation. Her research explores the institutional reasons why entrepreneurs in contexts of poverty struggle to scale.

Please register for this free event by February 14th, 2022 through this link:

For any queries, please email haldajani@mbsc.edu.sa

The partners bringing you this event:

GEN: is a Special Interest Group of the UK Institute of Small Business and Entrepreneurship (ISBE). Since its creation in 2010, GEN promotes scholarly research and knowledge
exchange on the relationships between entrepreneurship and gender, with the aim of enabling the development of gender‐aware entrepreneurship research, policy and practice globally. At present, GEN has 900 international members.

MENAGEN: Co-chaired by Professor Haya Al-Dajani (MBSC), Dr Hayfaa Tlaiss (Alfaisal University) and Dr Sara Alshareef (King Abdulaziz University). the Middle East and North Africa Gender and Enterprise Network (MENAGEN) focuses on supporting and enhancing gender and entrepreneurship scholarship in the Arab world. In an environment of momentous change, both in the Arab world and globally, the need to consider gender and entrepreneurship research through engaged scholarship

Babson Global Centre for Entrepreneurial Leadership (BGCEL): was established with a mission to promote a sustainable entrepreneurial leadership culture and ecosystem in the Kingdom of Saudi Arabia and the surrounding region. To advance its mission, BGCEL facilitates entrepreneurship research, education and outreach initiatives serving the business, education and public sectors. In addition, BGCEL supports experiential learning opportunities for MBSC students.


Sustainable Ecosystems for Women Entrepreneurs, Hybrid Event, 15 December 2021, 9.30am – 4.30pm

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Making impact whilst researching: A chance to debate and discuss the role of academic researchers in business support for women.

About this event

Please click here to register.

This event is available to either attend in person at the University of Portsmouth, or attend online via zoom. Please select the relevant ticket at checkout.

Debate and discuss the role of academic research(ers) in business support for women and the entrepreneurial ecosystem more generally – and consider how to bridge the gaps between researcher, practitioner and policy maker.

We welcome key notes from Dr Rhannion Pugh, Lund University and Prof Julia Rouse, Head of the Sylvia Pankhurst Gender Research Centre and the opportunity to hear from Prof Karen Johnston University of Portsmouth who with University of Essex have, explored ecosystems for disadvantaged entrepreneurs as part of the ERDF funded project Accelerating Women’s Enterprise (AWE). The afternoon offers active discussion and creative problem solving for academics focused on enhancing entrepreneurial ecosystems for women with case stories from our guest entrepreneurs and ecosystem stakeholders – SaS and MNC.

Traditionally there is a divide between pure research/academic scholarship and policy and practice. Based upon the myriad experiences of researchers in the room, this event aims to explore ways to break down these divides. Specifically, we will be discussing how you can talk to power, engage in activist scholarship (Rouse and Woolnough, 2019), turn research into practice (Van de Ven, 2007); and bridge gaps between researchers, practitioners and policy makers.

Dr Rhannion Pugh, Lund University

Dr Pugh’s research interests include: regional economic development; economic geographies of weaker, post-industrial and peripheral regions; the roles of universities in regional development; gender perspectives within economic geography.

She is currently working on a three year project funded by the research agency FORMAS studying innovation policy in the far northern peripheries of Sweden and Scotland. This project aims to explore the barriers and opportunities to enhance sustainable and inclusive economic development through innovation in peripheral areas, and also to enhance our understanding of such regions within economic geography.

Prof Julia Rouse, Head of the Sylvia Pankhurst Gender Research Centre

Julia is Co-Head of the Sylvia Pankhurst Gender Research Centre in Manchester Metropolitan University’s Faculty of Business and Law.

With a lively group of colleagues, Julia has formed the Generating Routes for Women’s Leadership (GROWL) project – http://www.mmu.ac.uk. This summarises evidence on barriers that block women’s progression into six ‘Enquiry Tools’ to help organisations to diagnose the cause of their gender pay gap and wider gender inequalities. It works with them, via a network and ideas bank, to develop change. Julia is currently supporting transformational mentoring programmes for women, BAME leaders and female students and writing a review of evidence on women’s mentoring programmes to support businesses and researchers.

As founder and Vice-Chair of the Gender and Enterprise Network (GEN), an international community of more than 800 international stakeholders interested in advancing and employing scholarship on women’s enterprise and the gendering of small enterprise, Julia is committed to developing the international women’s enterprise research community.

Prof Karen Johnston University of Portsmouth

Karen is a Professor of Organisational Studies at the University of Portsmouth, who also leads Portsmouth Business School’s submission to the Research Excellence Framework.

Her research focus is on public administration and management. Within this, her specific interests are in public governance and gender representation. She has an interested in improving the understanding of barriers and enablers to female representation, progression and influence on the gender equality policy agenda and public debate.


9.30 -10.00: Register/Refreshments

10.00 – 10.15: Introduction to aims and objectives of the day, the AWE Project and book launch

10.15 – 10.45: Dr Rhiannon Pugh , How universities are addressing entrepreneurship challenges for women

10.45 – 11.15: Prof Julia Rouse, Engaged Activist Scholarship: Understanding how entrepreneurship researchers can enhance impacts for women entrepreneurs

11.15 – 11.45: Panel Q&A

11.45 – 12.00: Coffee Break

12.00 – 12.30: Prof Karen Johnston, Accelerating Women’s Enterprise: French and English Ecosystems for disadvantaged women entrepreneurs

12.30 – 1.30: Lunch

1.30 – 1.40: Welcome back and planning for sustainable ecosystems

1.40 – 2.00: Case Study: SaS – early startup entrepreneur

2.00 – 2.15: Breakout to consider sustainable solutions

2.15 – 2.30: Case Study: MNC – My Networking Club: Ecosystem Stakeholder

2.30 – 2.45: Breakout to consider sustainable solutions

2.45 – 3.00: Tea Break

3.00 – 3.10: Dr Zoe Dann, Creating Sustainable Impact with Research – A way forward?

3.10 – 3.30: Breakout to consider resolution

3.30 – 3.55: Plenary and Panel Discussion

3.55 – 4.00: Close

For further information and to register please click here.

GEN member success at ISBE 2021 Conference

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Congratulations to GEN members Dr Mary Joy Baloyo, Dr Sally Jones and Professor Julia Rouse, for their best paper prizes at this year’s conference in Cardiff.

Their two papers won four awards!

With co-authors, Professor Julia Rouse won the Best Paper in Conference Award and the Best Paper in the Freelancing, Solo Self-Employment and Gig Economy Track Award:

“Income Protection for Micro-entrepreneurs Under Covid19: Serving Neoliberal Interests Or Small Traders?”
Julia Rouse and Rebecca Weicht, Manchester Metropolitan University, Mark Hart and Neha Prashar, Aston University

Mary Joy Baloyo and Sally Jones won the Alistair Anderson Best ECR Paper Award and the Best Paper in the Gender Track Award:

““They don’t waste money on women”: Gendered entrepreneurial household firm dynamics and the total social organisation of labour”
Mary Joy Baloyo and Sally Jones, Manchester Metropolitan University 

Congratulations to Julia, Mary Joy, Sally and their co-authors on this fantastic achievement!